SEO Website Marketing

This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long run. Some of these tips work for all different kinds of businesses, while others are more relevant to consultancies. 1. Always get your logo in multiple file formats. It will probably cost you extra, but it will save you a whole lot of trauma and expense later. Make sure you receive: - a high-resolution TIFF file - a web-ready JPEG - vector version - preferably Illustrator - a layered version (PSD) 2. Have a copy-less brochure designed - one that can be run through your laser printer. You can have a letter or legal-sized brochure created in colour with only your company name and logo, address, and USP (or tag line) plus a nice watermark done in full colour (uncoated, no folds) that allows you to print the copy as y...

Keywords are what people give a search engine to find what they are looking for on the web. You can define your key words before you even start your website. Say there are a lot of competing web pages mentioning your product - how should a search engine put these pages in order of relevance to a search? Say some pages contained the word once, and some contained the word ten times, and some contained the word between two and nine times. If all other factors (e.g. number of links from other web pages) were equal, search engines would list those pages containing the word ten times first, followed by those with the word nine times, then eight times, etc., and then those pages containing the word only once listed last. Let's build up a list of search words for one product. Take tents for an example. What words describe it? Here are four words - tent, marquee, marquise, bivouac. What are its uses? Camping equipment, holidays, vacations, parties, functions, weddings. What material is it ...

The trend started with Google releasing their toolbar for Internet Explorer. It changed the way we searched by making the search engine available from inside the browser with no need for the user to go to the particular website. And now, Yahoo!, Microsoft, AOL� Every big corporation running a search engine has their own toolbar. So much so that if I turn all the toolbars installed on my particular browser, there would be little space left for browsing space! So, how do you as a web publisher (or a content provider) reach out to your clientele? Get them to install a search toolbar that is custom made to suit your website. I found some companies selling tools to make customized toolbars, but the one I am discussing today provides the service for free and integrates custom search results for YOUR SITE. Effective Brand has a complete web-based toolbar generator. Moreover, they host the toolbar for you on their website with a custom page dedicated to it. The initial toolbar generator is a 4...

There are several things you must do to set up your membership website. However, none is more important than selecting your topic. Why? Selecting the right topic will determine your success or failure. Choose an interesting topic, and your membership website is almost guaranteed success. Choose the wrong topic, however, and your site will fail miserably. Need help choosing a topic for your membership website? Read on. Membership Websites: Choose A Topic Centered Around YOUR Expertise Everyone�s an expert these days. Where there used to be a lawyer on every block, there�s now an expert, sometimes two or three. But what does that have to do with you? Everything. Think about it. You�re an expert, too! Don�t believe me? Let�s just see. Say you�ve been interested in Hot Wheel cars, since you were a kid, and you know every fact about them�where they were made, when each model was created and all about the founders, etc. Would that not count as Hot Wheel Cars expertise? Yes, of course, it wou...

If you are considering launching a website for your business or entering the lucrative world of e-commerce by starting an online business, there are a few things you need to keep in mind in order to assure your web site�s success. Without taking the time to understand how the Internet and search engines work you will certainly guarantee that no one will see your site. The Internet is a whole new ball game when it comes to marketing. Invest a few minutes in making your website a success by browsing through the tips listed in the Internet marketing guide below. Simply launching a web site and hoping the search engines will pick it up or that someone will stumble upon it isn�t a very effective strategy. The first Internet marketing guide step you need to employ involves your domain name. The domain name you select needs to be easy to spell, visually attractive and relative to your business. It can be very tempting to come up with a name that either includes a version of your own name or a...

A successful online business takes more than a website�a lot more! When I ask people if they have an online business, many people tell me they are creating their website. That�s good news except I get the feeling they think that is all they have to do to have a successful online business. Nothing could be farther from the truth! A major search engine like google.com will have over 8 billion websites in their database. That�s right! Eight Billion! In order to be found on the Internet, just having a website won�t cut it. A web presence is just the start of a long, never-ending journey. Driving traffic to your website must become an overwhelming obsession. The more traffic you drive, the more sales you will make. So how do you drive traffic to a website? There are hundreds of ways to drive traffic to your website. They start with the free and easy ones like free online classified ads, email signature lines, and link exchanges. Then, you have the more complicated and expensive methods like...

So you have a web site and your building traffic , and hopefully you're showing a profit from your own product sales and/or through affiliate programs. Now it's time to look at attracting advertisers who will pay you to run their banners and/or text links on your site (and in your ezine or newsletter, if you have one.) Know Your Visitors The first step is to compile demographic information on your site's visitors. This is extremely important information for any potential advertiser, and is important for you in targeting potential advertisers. There are two simple ways of collecting demographic data on your visitors. You can run a daily or weekly poll, or you can collect this information through the subscription process if you have a newsletter or ezine. For example, Listbot allows you to ask demographic information of those subscribing to your ezine/newsletter. Otherwise, simply polling your visitors works too. Don't try and collect too much information, as most people...