Keyword Selection For Website Marketing
Keyword selection is the first step for writing meta tags or the text of your website . If you don't select your keywords wisely and carefully, you would not be able to attract the desired traffic to your website. Simply having meta tags in your website does not guarantee more website visitors or high rankings in the search engines. You need to base these meta tags on carefully selected and targeted keywords. Here are a few guidelines to help you in selecting good and appropriate keywords. Descriptive Keywords The first rule is very simple. The keyword should describe the product or service you are offering. Don't make the mistake of making your company name a keyword. It might be related to your service, but people would hardly search for it (unless you are a big and famous company). For example, I won't put the words "BizTalk4U Consulting" in the meta tags of my website. Instead, I would use "web content writers", which describes the services I of