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Showing posts from September 19, 2008

Marketing, Niching Niche Markets

Niche Marketing, in simple terms is all about targeting hot topics, providing the answers, and making them available to search engines and you. Staying with the basics, here are just a few steps required in creating a Niche Market: 1. Find out what people are most interested in. 2. Create or find a product that gives the answers. 3. Advertise your product on a mini site using Pay Per Click Search Engines. Of course, as with everything, when you dig a little deeper, you find variables. One such variable is about determining the specifics of a search term's popularity. For example, you might discover that people are really interested in "pet care." However, there are literally hundreds of different pets people have, and multiple breeds of each. So you must narrow things down a bit by researching which pet information is more sought after than others. Do searches on "tropical fish", "dogs", "cats", "ferrets", etc. until you have a good