10 Things I Learned About Marketing This Week
1. My grocery store now has a checkout stand immediately inside the front door and beside it is a cooler with milk, orange juice, butter, coffee, bread and the things you'd run into a convenience store for. MARKETING TIP: Right at the top of your website have a link to your email or your ezine, and some items they can buy immediately with a PayPal link, like a lasar coaching session, or a mini-course. 2. At the grocery, I passed a display with free cooked hamburger samples. If you bought the bag of frozen hamburger patties they said they'd give you 5 items FREE. Those 5 items were right there and would compose a small meal -- diet coke, avocado slices, and (all their brand) -- a bottle of catsup, a bag of buns and a small bag of chips. MARKETING TIP: Do this for your web visitor, i.e., Sign up for one month's coaching and I'll give you 3 items free: an emotional intelligence assessment, my eCourse on Optimism, and my eBook on Resilience. Click and pay. 3. When I tasted