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Showing posts from April 20, 2008

SEO & Competition Analysis # Part One

Analyzing your competition should be the second step taken during the SEO process (right after and sometimes even during keyword selection ). Looking at what and how your competition have positioned their website where you want yours to be placed will lend great insight into how to get yours there. The above statement should not be taken as meaning that early in the campaign is the only time that competition analysis is important. Once you are holding a top position your competition will undoubtedly renew their efforts to take back what you have replaced. Competition analysis is a step that must be taken to find out what you need to do to take a top position but which also should be performed periodically to detect your competitor�s efforts to take back their former positions. In this article we will cover onsite factors which must be considered and in part two we will cover external factor analysis including incoming links, anchor text, PageRank , etc. Onsite Factors Onsite factors

Top 10 Search Engine Positioning Mistakes

When it comes to search engine optimization , there are certain common mistakes that I see people making over and over again. Here's a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of anguish and frustration in the long run. 1) Optimizing your site for the wrong keywords The first step in any search engine optimization campaign is to choose the keywords for which you should optimize your site. If you initially choose the wrong keywords, all the time and effort that you devote in trying to get your site a high ranking will go down the drain. If you choose keywords which no one search for, or if you choose keywords which won't bring in targeted traffic to your site, what good will the top rankings do? In order to learn how you can choose the correct keywords for which you should optimize your site, see my article on this topic. 2) Putting too many keywords in the Meta Keywords tag I often see sites which have hundre