Marketing to Your Niche Markets
Do you remember how, in days gone by, salesmen would go door to door selling their wares? These entrepreneurs would "go the extra mile" just to have the chance to demonstrate their products to people in their own home. Why do you suppose they did that? Was it effective enough to make that extra effort? And what can we learn from it? The reason why door-to-door demonstrations of yesterday worked so well is because it gave the customer a chance to experience the product. Humans are experiential in nature. That is, we understand the world around us by experiencing it. So putting a product in our hands gives us that opportunity. We get to feel it, use it, and see how its application could benefit us. Now nobody's telling you to go door-to-door like the salesmen of old . . . But what if you could achieve the same results by illustrating its application with a verbal demonstration? What if you could provide a similar experience to your customers that was nearly as good as if th