SEO Website Marketing

My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with ===> Inadequate Keyword Research Hey! If you�re going to spend hours developing a web site, isn�t it smart to invest some time to insure you�re focusing on the most traffic laden keywords? Especially when typically the plural form of a keyword phrase generates way more traffic than the singular form. For example "dog dishes" rather than "dog dish". Yet just this week I was asked to look at a site that had focused on the singular form. Evidently the owner hadn�t bothered to do any digging to make sure that was their best keyword move. Look, you�ll never know for sure unless you research it. Besides, you can access Wordtracker, the tool of choice for what? a measly $7 a day. Even better here�s a quick and dirty way to get the most out of that day. Search for your target keyword in

How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we�ve got to come up with some grand plan in order to get our business skyrocketing again. Don�t be fooled! Getting back on top of the market isn�t as tough as it seems with these high-impact, easy-to-use fixes. 1. The Magic Number - 1 Implement a �advertise 1 item at a time� motto for your advertising strategy . Does that mean you can�t SELL more than one item at a time? No... but wait until AFTER the sale. When a customer sees more than one of a product offered at unbelievably low prices, he�s confused. Which one is the better deal? Which one does he prefer? These questions encourage procrastination - one of marketing�s greatest thieves. Instead, offer the consumer a product that compliments his purchase in a nearby display... or even at the register. You�ll make extra profits instead of losing a sale. 2. Outs