SEO Website Marketing

Starting an internet based business when you have zero marketing experience is, to say the least, bewildering. I speak from personal experience as I started out with no specialized knowledge. I gradually weaved my way through what seemed like hundreds of sites selling just about everything and tried to resist buying every white elephant that was offered. In the interim, I purchased my first package which turned out to be of little practical use. While I was doing that, I somehow went off in another direction and bought another �package deal�, hardly stopping to think that I did not have the requisite skill and knowledge to make this programme work either. To cut a direct path through the dense forest, I�ll tell you now that I spent much more that I originally intended. Thankfully, I learnt a few lessons along the way. 1.Stay Focused It is easy to become swamped and distracted trying to run several programmes at the same time, on zero experience. Leave diversification to the pros until

How to market when the going gets tough Marketing in Tough Times When the economy is slow, companies often do the opposite of what�s best for their business. Down times are when you need to escalate your marketing efforts, not reduce them. In fact, it�s the most critical time to make a plan to get in front of prospects as well as re-connect with current clients. If you aren�t, your competition will be more than happy to take care of your prospects and clients for you. Whether marketing in a print medium, radio, television or just networking, you have a limited amount of time to get your message across. You want to initiate interest and be memorable when the contact has ended. Let�s take a look at what it takes to win with print advertising. Money-making Headlines Winning headlines accomplish many things. They first attract your prospect�s attention; communicate a strong benefit; and appeal to the self-interest of the reader. You know you have a healthy headline if it answers the reade