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Showing posts from June 26, 2008

Four Marketing Myths That Steal Sales

How many times has bad advice gotten you into trouble? Yeah, everybody's saying and doing it, so you jump on the band wagon...and guess what...you get the same results as they get. Maybe it's a comfort to know that you're not the only one who played the part of the fool, but when it comes to marketing ...you may not have enough leeway to count the loss and go on. Yeah, there sure are a LOT of ideas out there about what will and what won't skyrocket sales numbers and profit margins! And to be truthful, a lot of those ideas are just a bunch of bunk. Yep, you've got to be on your toes and know the truth about marketing tales. Here are a few of the lines of misinformation that you've probably heard before... You've Got To Have The Cheapest Prices In Town To Be Competitive Let me ask you this...Do you always buy the cheapest product on the shelf, or always shop at the store that has the lowest prices? No, I don't either. What you and I know that these people

Using and Writing Press Releases in your Marketing Strategy

Thought I'd share a bit about using press releases as an internet marketing tool, based on our recent experiences. We at Eagle Productions (NZ) have done quite a bit of research on press release services recently and we use them here frequently to "spread the word" about our various sites and activities from here in far-off New Zealand to our biggest market (by far), Americans. From this we find doing press releases to be quite effective. While it's hard to quantify the precise results of press releases, one thing just seems to lead to another (and usually leads to valuable "contacts and exposure" - "exciting, naughty and nice!")...and I do find submitting them to be a most effective form of advertising in the "on and off-line world". Together with submitting my articles to announcement lists, like Article Announce, Free Content and Publish in Yours. That is our MAIN internet marketing strategy. A quick word of advice in writing press rel