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Showing posts from August 28, 2008

Niche Marketing

According to the pros, don’t waste your time attempting to target anything else! After spending countless hours of learning from some of the best internet marketing mentors, it is clear that they all teach this as the key to your targeting efforts. Don’t re-invent this concept when it works so well. So let’s take a quick look into this. First of all, what is a ‘niche’? In terms of successful internet marketing, a niche is, in its simplest form, a group of people, typically known as ‘members’, with a common interest. For example, a group of people who have an interest in training show dogs. Second of all, what constitutes a potentially good niche? In order for a niche to be worthy of selecting it must have members with defined needs and wants that can be met by products or services that those members are willing to purchase. Let's take a closer look at what that means relevant to our dog training example used above. Defined needs: they will all likely need to know what the basics of