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Showing posts from June 24, 2008

Marketing Articles: Promoting Your Site Twice!

Marketing Articles : Promoting Your Site Twice! By: Martin Lemieux (Smartads - President) I recently became aware that promoting your web site in Search Engines can instantly be double within Google! That's right, you can instantly promote your site 2 times at once! So how do you Market Your Site twice? Simple... Most of us typically promote www.yoursite.com. But what you need to realize is that most sites can be found on search engines simply by entering... http://yoursite.com - without the www. Try it for a second, lets go to google and type in your url with the www. and then without the www. So for me it would be: 1) www.smartads.info 2) http://smartads.info The same will apply for sub-domains as well. A sub-domain is a section of your site dedicated to something you create but instead of residing within your normal directory, it resides within it's own directory,like I've illustrated below... Normal: www.yoursite.com Sub-Domain: www.sub-domain.yoursite.com And with that

10 Benefits of B-to-B Email Marketing

If there is any single tool that we should be enthusiastically embracing as marketers, it is business to business email marketing . There is simply no way to match the value that business to business email marketing provides for communicating with prospects and customers. The amazing thing is most of us are not actively engaged in any form of email marketing yet. At best, we send an occasional email blast to our customer base to introduce a new product or announce an event. Many of us have NEVER sent a single promotional email to a list of prospects or customers. So if you are among the few who have, reach right back and give yourself a hearty slap on the back. I have my theories about why most of us do not use business to business email marketing to its greatest advantage, which I will not go into here, but I suspect it is heavily related to the following barriers: 1) We must frequently rely on IT and/or our Web team to provide the enabling infrastructure and we are low on their prior