Finding Your Online Business
I recently gave a seminar to folks interested in starting their own online business. Most of them were looking for information about shopping carts, search engine optimization, hosting, and tech related issues. I believe they were all stunned when I explained that I would not address any of their questions until they told me their niche. It felt as though 5 minutes passed by before any one said a word. I could tell that not one person knew their niche. I expected this. In fact most hopeful net entrepreneurs miss this very important first step. Choosing your niche. It is so easy to get caught up in technical details, marketing, cash-flow charts and such, but what good is stressing about those concerns when no niche is chosen? It's like putting the cart before the horse. Step 1 in creating an online business road map to success is defining your niche. Websters.com defines a niche as a situation or activity specially suited to a person's interests, abilities, or nature. It also s