SEO Website Marketing

You have invested your time and money into putting up your website . Your prospective customers are out there, somewhere, and you want to make them aware of your site, what you offer and why they would want to visit. You have some marketing ideas, but you don't want to waste money. How can you avoid mistakes other smart website owners make? By reading this article, of course. I'm going to outline several tactics that DON'T work. By the end of this article, you'll save time and money (not to mention avoiding throat-clinching disappointment and frustration) by skipping these Bad Ideas. Bad Idea #1 - Let's get more traffic to get more sales. Seems reasonable at first glance. But it's not always the best course to take. How well does your site sell now? What's the sales conversion rate of your website? If your website is inefficient at converting 100 visitors into customers, it will be inefficient at converting 20000 visitors into customers. For instance, I ma...

Often new website owners ask me how to get traffic to their new creation. Some have been known to stare at their computer in an attempt to will visitors to the site. The truth is, the Internet is evolving every second of every day. And with that, it becomes more difficult to establish a viable presence—or does it? Follow these easy steps and carve your slice of the cyber pie. Step One: Preparation Before going out to proclaim the glory that is your website, first make sure it's in tiptop shape. Was your website carefully and professionally constructed? That includes content copy. It's vital that your copy (the text on your website) be written well, including a logical flow, clarity, good sentence structure, wise word choices and proper grammar/punctuation. Studies reveal the average Internet visitor is getting more sophisticated and expects features, such as proper language use (whether English or another language). Fail in this area and you'll lose business. It's t...

How to attract advertisers for your site Build a site with plenty of content Firstly it's pretty obvious that you need to build a site with plenty of content. You'll also need to have a targeted audience in mind from the outset. My site was aimed at the beginner to intermediate ASP developer. Promote the site You'll need to promote the site in search engines , directories and exchange links with other similar sites and build up the site's reputation. Look for similar sites on a related subject and advertisers To source advertisers look for those who are currently running ad campaigns on sites related to your topic. This way you know what companies will be receptive to your inquiry. Make a list of all the companies that you intend to contact. It's a good idea to also make a note of those companies that you do contact for future reference. You can note the date and whether you received a response amongst other things. Contact advertisers ' send an introductory em...