SEO Website Marketing

This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long run. Some of these tips work for all different kinds of businesses, while others are more relevant to consultancies. 1. Always get your logo in multiple file formats. It will probably cost you extra, but it will save you a whole lot of trauma and expense later. Make sure you receive: - a high-resolution TIFF file - a web-ready JPEG - vector version - preferably Illustrator - a layered version (PSD) 2. Have a copy-less brochure designed - one that can be run through your laser printer. You can have a letter or legal-sized brochure created in colour with only your company name and logo, address, and USP (or tag line) plus a nice watermark done in full colour (uncoated, no folds) that allows you to print the copy as y...

Keywords are what people give a search engine to find what they are looking for on the web. You can define your key words before you even start your website. Say there are a lot of competing web pages mentioning your product - how should a search engine put these pages in order of relevance to a search? Say some pages contained the word once, and some contained the word ten times, and some contained the word between two and nine times. If all other factors (e.g. number of links from other web pages) were equal, search engines would list those pages containing the word ten times first, followed by those with the word nine times, then eight times, etc., and then those pages containing the word only once listed last. Let's build up a list of search words for one product. Take tents for an example. What words describe it? Here are four words - tent, marquee, marquise, bivouac. What are its uses? Camping equipment, holidays, vacations, parties, functions, weddings. What material is it ...