Niche Marketing with Great Articles
One of the most magnificent qualities of the Internet is that, by bringing the world close together, it enables people who fill one tiny corner of interest to come together, marketing to each other, sharing ideas, and growing as a niche community. For instance, consider antique marble collecting. I don't know many people who collect antique marbles. But if I do a search online, I can find dozens of sites that specialize in it, many with excellent information on their sites, places to trade and sell my antique marbles, and tools with which to make my own marbles. How can you leverage the enormous power of niche marketing? The best way is by providing your web site with great content focused directly at these niche markets. Instead of selling to the masses who are interested in Bono and Coca-cola, sell to those who are hungry for information and resources concerning their special interest. In order to do this, you must identify yourself as an expert in the field you're targeting.