SEO Website Marketing

Following these guidelines will help Google find, index, and rank your site. Design and content guidelines Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages. Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. Make sure that your TITLE tags and ALT attributes are descriptive and accurate. Check for broken links and correct HTML. If you decide to use dynamic pages (i.e., the URL contains a "?" c...

If you market products, services or content online, one of the best ways to improve your results (traffic, sales leads, conversions) is to improve the experience of the people who visit your website. It may sound obvious, but the easier you make it for customers to find the products or information they’re looking for, the more likely they are to make transactions. Set of guidelines to help you maximize the effectiveness of your website. General suggestions Including a call to action Making your site easy to navigate Simple page layouts Incorporating search on your site Writing for the Web The purchase process: browsing, buying, checkout Creating a search engine-friendly website What to avoid Provide alternative content for images Reference : Yahoo! Search Marketing

Also known as Internet marketing , website marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, website marketing is known as Search Engine Optimization ( SEO ), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site’s Position, Page Rank and Click-Through Rate and increase Your Traffic. SEO covers many other search engine marketing strategies such as: keyword research, choosing a domain name, placing keywords in your page copy, website submission, link building, and effectively using SEO tools. Below is a list of search engine optimization and marketing industry related keywords with their definitions (Reference: Submitexpress) Black Hat SEO Black hat SEO is the term used for unethical or deceptive optimization techniques. This includes Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a sit...