SEO Website Marketing

The following is my 12-month promotional marketing calendar . Keep it handy, as you'll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based on your industry-related activities. There are many holidays throughout the year that may be a natural tie-in with your product or service, such as National Book Week in January, if you're an author or editorial-related service or American Heart Month in February, if you sell health-related services or products. My calendar list focuses on the major holidays when most Americans have been trained to spend extra money or participate in a ceremonial activity. Generally speaking, you want to link your marketing promotions to a time of year when customers have their wallets out. Thus, you're simply positioning your product or service as the perfect gift or solution for the celebrated event. Be Prepared You can never be too early in ...

How many times have you thought "We need more customers!" If you find that you often feel that your company needs more customers, then consider this... There is a common belief held by most business owners, managers, and sales teams that all of their business problems would be solved if they could just figure out the secret to "finding and getting more customers." And, that is their biggest mistake! The never-ending search for more customers requires an abundance of people, time, and money... resources which are usually in short supply in most companies. In such an environment, the effort put forth to "find" customers is actually depleting the business of its energy, creativity, and enthusiasm...commodities required to serve these customers in a satisfying way. And, since dissatisfied customers do not return, the business must keep finding more customers to replace those they have lost. So, with each repetition of the cycle, the company has less and less a...