To Niche Or Not To Niche?
Unless you've been hibernating for the last couple of years, you've probably heard the term "Niche Marketing" a lot. It's one of the current buzz-words in online marketing. Which is kind of funny really since niche marketing has actually been around pretty much as long as marketing has existed. But what is it? I recently read somewhere that "All marketing is Niche Marketing". I don't entirely agree with that - I'd say "ALMOST ALL marketing is Niche Marketing". Niche Marketing is marketing products or services to groups of people (or businesses) who have specific needs or interests in common. Obviously department stores and their online cousins don't fit that description, but almost everything else is ... you guessed it; "Niche Marketing". In the physical world, your local butcher, baker and candlestick maker (sorry, a LITTLE joke there - very little), greengrocer, shoe store, etc, etc. all cater to niche markets, some more