Attracting Advertisers For Your Site
So you have a web site and your building traffic , and hopefully you're showing a profit from your own product sales and/or through affiliate programs. Now it's time to look at attracting advertisers who will pay you to run their banners and/or text links on your site (and in your ezine or newsletter, if you have one.) Know Your Visitors The first step is to compile demographic information on your site's visitors. This is extremely important information for any potential advertiser, and is important for you in targeting potential advertisers. There are two simple ways of collecting demographic data on your visitors. You can run a daily or weekly poll, or you can collect this information through the subscription process if you have a newsletter or ezine. For example, Listbot allows you to ask demographic information of those subscribing to your ezine/newsletter. Otherwise, simply polling your visitors works too. Don't try and collect too much information, as most people