SEO Website Marketing

Website Design What They Don't Tell You Let me start off by saying that I am no web design expert but I have designed a few websites and the biggest challenge I found was choosing keywords . It seems like it would be easy but it is not. Choosing keywords and keyword placement is the foundation of getting indexed properly in search engines , choosing the correct ones and placing them on your web page is not an easy task. First off your keywords or key phrases have to make sense so that a person visiting your website can understand what you are saying. All well and good, we can all do that. The problem comes when a machine is sent to look at your page all of the sudden it no longer looks the same. Take this page for example http://www.globalwebmonitor.com, after reading this page you would know the following things about this company: Global Web Monitor sells business services. The business services are designed for IT departments, website owners, web hosts and website developer...

The new buzz on the internet is all about getting one-way links by distributing content to other sites in exchange for backlinks. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start. Newbie Myth 1: The "Duplicate content penalty." Some webmasters worry that if the content on their sites is suddenly on hundreds of other sites, search engines will inflict a "duplicate content penalty." Why is this concern unjustified? * If this were true, every major newspaper and news portal website would now be de-indexed from the search engines, since they all carry "duplicate content" from the news wires such as Reuters and the Associated Press. * Thousands of self-promoting internet gurus have proven that distributing content is an effective method of improving search engine rank. * Even more thousands of content websites have proven that republishing ...

You have invested your time and money into putting up your website . Your prospective customers are out there, somewhere, and you want to make them aware of your site, what you offer and why they would want to visit. You have some marketing ideas, but you don't want to waste money. How can you avoid mistakes other smart website owners make? By reading this article, of course. I'm going to outline several tactics that DON'T work. By the end of this article, you'll save time and money (not to mention avoiding throat-clinching disappointment and frustration) by skipping these Bad Ideas. Bad Idea #1 - Let's get more traffic to get more sales. Seems reasonable at first glance. But it's not always the best course to take. How well does your site sell now? What's the sales conversion rate of your website? If your website is inefficient at converting 100 visitors into customers, it will be inefficient at converting 20000 visitors into customers. For instance, I ma...

Often new website owners ask me how to get traffic to their new creation. Some have been known to stare at their computer in an attempt to will visitors to the site. The truth is, the Internet is evolving every second of every day. And with that, it becomes more difficult to establish a viable presence—or does it? Follow these easy steps and carve your slice of the cyber pie. Step One: Preparation Before going out to proclaim the glory that is your website, first make sure it's in tiptop shape. Was your website carefully and professionally constructed? That includes content copy. It's vital that your copy (the text on your website) be written well, including a logical flow, clarity, good sentence structure, wise word choices and proper grammar/punctuation. Studies reveal the average Internet visitor is getting more sophisticated and expects features, such as proper language use (whether English or another language). Fail in this area and you'll lose business. It's t...

How to attract advertisers for your site Build a site with plenty of content Firstly it's pretty obvious that you need to build a site with plenty of content. You'll also need to have a targeted audience in mind from the outset. My site was aimed at the beginner to intermediate ASP developer. Promote the site You'll need to promote the site in search engines , directories and exchange links with other similar sites and build up the site's reputation. Look for similar sites on a related subject and advertisers To source advertisers look for those who are currently running ad campaigns on sites related to your topic. This way you know what companies will be receptive to your inquiry. Make a list of all the companies that you intend to contact. It's a good idea to also make a note of those companies that you do contact for future reference. You can note the date and whether you received a response amongst other things. Contact advertisers ' send an introductory em...

Keyword selection is the first step for writing meta tags or the text of your website . If you don't select your keywords wisely and carefully, you would not be able to attract the desired traffic to your website. Simply having meta tags in your website does not guarantee more website visitors or high rankings in the search engines. You need to base these meta tags on carefully selected and targeted keywords. Here are a few guidelines to help you in selecting good and appropriate keywords. Descriptive Keywords The first rule is very simple. The keyword should describe the product or service you are offering. Don't make the mistake of making your company name a keyword. It might be related to your service, but people would hardly search for it (unless you are a big and famous company). For example, I won't put the words "BizTalk4U Consulting" in the meta tags of my website. Instead, I would use "web content writers", which describes the services I of...

Analyzing your competition should be the second step taken during the SEO process (right after and sometimes even during keyword selection ). Looking at what and how your competition have positioned their website where you want yours to be placed will lend great insight into how to get yours there. The above statement should not be taken as meaning that early in the campaign is the only time that competition analysis is important. Once you are holding a top position your competition will undoubtedly renew their efforts to take back what you have replaced. Competition analysis is a step that must be taken to find out what you need to do to take a top position but which also should be performed periodically to detect your competitor�s efforts to take back their former positions. In this article we will cover onsite factors which must be considered and in part two we will cover external factor analysis including incoming links, anchor text, PageRank , etc. Onsite Factors Onsite factors...