Tips to Increase Your Traffic

Yahoo! Search Marketing is ready to help you make it happen! Throughout the following pages, you’ll find 25 tips to help you attract more prospective customers to your site. Try a few or implement them all, and see how the traffic to your web site increases.



IMPROVE YOUR ADS

  • Follow our editorial guidelines.

  • Write titles and descriptions that are clear, concise and factual.

  • Avoid gimmicky language, uncommon abbreviations and
    unnecessary symbols.

  • Use correct spelling, punctuation and grammar.

  • Include your keywords in your ads.

  • Promote your competitive advantage.

  • Use a call-to-action in your ad.


EXPAND YOUR KEYWORDS

  • Examine your products and services.

  • Use our Choose Keywords Tool.

  • Use your company name as a keyword.

  • Be specific and use niche terms.

  • Use different combinations of keywords.

  • Look at your competitors’ web sites.

  • Use geo-targeting and geo-modified keywords.

  • Incorporate retail modifiers.

  • Examine seasonality in your product offerings.

  • Consider the buying cycle.

  • Review your web logs to learn what customers search for.



LEVERAGE OUR FEATURES

  • Select the Advanced match type.

  • Extend your reach with Content Match.

  • Use ad testing to see which ads get the best results.

  • Use the quality index to help gauge the effectiveness of your ads.



GO BEYOND SPONSORED SEARCH

  • Local Listings: Drive traffic from the Web to your door.

  • Directory Submit: Get listed in the Yahoo! Directory.

  • Search Submit: Complement your Sponsored Search campaign.

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