Make simple page layouts

Improve the user experience with a good layout that employs a clean visual design and straightforward text.



  • Use a consistent layout. Define global and individual page templates.

  • Use a clean visual design—don’t clutter a page with images.

  • Use color and contrast to guide a user through the Web site.

  • Use headings, lists and consistent structure to increase legibility.

  • Make sure pages can be seen on lower resolution screens (800x600.

  • Keep calls to action at the top of the page, so the user does not have to scroll to find them.

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