Incorporating search on your site

Include search if necessary to help visitors find relevant content.



  • Keep search features simple and visible.

  • On home pages, search should be a type-in field and not a link.

  • Keep the search input field wide enough to contain a typical query.

  • Try to keep search results useful. People rarely look beyond the first page of results.

  • To increase sales, make sure your search results link to product pages.

Comments

Post a Comment

Popular posts from this blog

Niche Marketing - How to Contact Your Audience

Is your website targeting a niche market? Whether you are following the advice of top Internet Marketers or if you just happened to have a business that caters to a very specific target audience, you must be able to find them, and they must be able to find YOU. One of the joys of niche marketing is the luxury of tapping into a favorite hobby, occupation or expertise and building a business around it. If you are expanding an existing off-line business by setting up a webpage you may find your most valuable contacts right in your store. Make some brochures or cards that announce your online presence, or ask customers if they'd like to sign up for your online newsletter. Now you can contact your customers about new products, industry news or specials with no postage costs or time consuming envelope stuffing. Invite your subscribers to recommend the site to friends who are interested in the topic. Even better, have a place on your website to 'tell a friend'. Your visitor will e
Read more

Marketing, Niching Niche Markets

Niche Marketing, in simple terms is all about targeting hot topics, providing the answers, and making them available to search engines and you. Staying with the basics, here are just a few steps required in creating a Niche Market: 1. Find out what people are most interested in. 2. Create or find a product that gives the answers. 3. Advertise your product on a mini site using Pay Per Click Search Engines. Of course, as with everything, when you dig a little deeper, you find variables. One such variable is about determining the specifics of a search term's popularity. For example, you might discover that people are really interested in "pet care." However, there are literally hundreds of different pets people have, and multiple breeds of each. So you must narrow things down a bit by researching which pet information is more sought after than others. Do searches on "tropical fish", "dogs", "cats", "ferrets", etc. until you have a good
Read more

Find Your Niche - the Internet Marketer's Goldmine

If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets. What is a niche? According to Merriam-Webster's Online Dictionary a niche is described as "a place, employment, status, or activity for which a person or thing is best fitted... a specialized market". Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around? That the 'hole-in-the-wall' eatery is thriving? Or that trends such as scrapbooking can start with a bang and still close within a year when four similar businesses start up in the same area? The online business world reflects the same trends as experienced in the offline world - often with faster turnover and startup rates. Those who promote a product or site that targets a small, select audience can tap into a market
Read more