SEO Website Marketing

Starting an internet based business when you have zero marketing experience is, to say the least, bewildering. I speak from personal experience as I started out with no specialized knowledge. I gradually weaved my way through what seemed like hundreds of sites selling just about everything and tried to resist buying every white elephant that was offered. In the interim, I purchased my first package which turned out to be of little practical use. While I was doing that, I somehow went off in another direction and bought another �package deal�, hardly stopping to think that I did not have the requisite skill and knowledge to make this programme work either. To cut a direct path through the dense forest, I�ll tell you now that I spent much more that I originally intended. Thankfully, I learnt a few lessons along the way. 1.Stay Focused It is easy to become swamped and distracted trying to run several programmes at the same time, on zero experience. Leave diversification to the pros until...

How to market when the going gets tough Marketing in Tough Times When the economy is slow, companies often do the opposite of what�s best for their business. Down times are when you need to escalate your marketing efforts, not reduce them. In fact, it�s the most critical time to make a plan to get in front of prospects as well as re-connect with current clients. If you aren�t, your competition will be more than happy to take care of your prospects and clients for you. Whether marketing in a print medium, radio, television or just networking, you have a limited amount of time to get your message across. You want to initiate interest and be memorable when the contact has ended. Let�s take a look at what it takes to win with print advertising. Money-making Headlines Winning headlines accomplish many things. They first attract your prospect�s attention; communicate a strong benefit; and appeal to the self-interest of the reader. You know you have a healthy headline if it answers the reade...

Marketing Articles : Promoting Your Site Twice! By: Martin Lemieux (Smartads - President) I recently became aware that promoting your web site in Search Engines can instantly be double within Google! That's right, you can instantly promote your site 2 times at once! So how do you Market Your Site twice? Simple... Most of us typically promote www.yoursite.com. But what you need to realize is that most sites can be found on search engines simply by entering... http://yoursite.com - without the www. Try it for a second, lets go to google and type in your url with the www. and then without the www. So for me it would be: 1) www.smartads.info 2) http://smartads.info The same will apply for sub-domains as well. A sub-domain is a section of your site dedicated to something you create but instead of residing within your normal directory, it resides within it's own directory,like I've illustrated below... Normal: www.yoursite.com Sub-Domain: www.sub-domain.yoursite.com And with that...

If there is any single tool that we should be enthusiastically embracing as marketers, it is business to business email marketing . There is simply no way to match the value that business to business email marketing provides for communicating with prospects and customers. The amazing thing is most of us are not actively engaged in any form of email marketing yet. At best, we send an occasional email blast to our customer base to introduce a new product or announce an event. Many of us have NEVER sent a single promotional email to a list of prospects or customers. So if you are among the few who have, reach right back and give yourself a hearty slap on the back. I have my theories about why most of us do not use business to business email marketing to its greatest advantage, which I will not go into here, but I suspect it is heavily related to the following barriers: 1) We must frequently rely on IT and/or our Web team to provide the enabling infrastructure and we are low on their prior...

Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies: 1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article. 2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies. 3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board. 4. Allow people to sign up for a f.ree web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site. 5. Allow people to add their link to...

Did your know that without a solid marketing strategy your home based or small business will struggle to find success. You will need a marketing plan or strategy to introduce your business to the consumer market. To create a buzz about your business and keep it in consumer minds. Buzz and familiarity will create demand for your goods. And if this is successful...consumers will line up to purchase your goods or service, leading to P-R-O-F-I-T-S. Simple enough? You would be astonished at the number of business owners who start a new business without a solid marketing plan in hand. What follows are 10 tips to draft your own marketing plan quickly and easily. Adapt them to fit your business goals. 1. Research You must know who are your best customers for your business, what are their purchasing habits, their income level, education level, are they male, female, young, older, city dwellers, suburbanites, and who are your direct competitors. 2. Target Think of a unique angle or a niche to f...

This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long run. Some of these tips work for all different kinds of businesses, while others are more relevant to consultancies. 1. Always get your logo in multiple file formats. It will probably cost you extra, but it will save you a whole lot of trauma and expense later. Make sure you receive: - a high-resolution TIFF file - a web-ready JPEG - vector version - preferably Illustrator - a layered version (PSD) 2. Have a copy-less brochure designed - one that can be run through your laser printer. You can have a letter or legal-sized brochure created in colour with only your company name and logo, address, and USP (or tag line) plus a nice watermark done in full colour (uncoated, no folds) that allows you to print the copy as y...