SEO Website Marketing

Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine ? If you're marketing a product or service it's extremely insightful to know what are the most popular search terms relating to whatever you're marketing. The Overture Company Overture.com is a Yahoo! company that supplies the Pay Per Click infrastructure for Yahoo! and other websites on the Internet. If you do a search on Yahoo! you'll see anywhere from 1-3 paid promotions appear at the top of the search page and then others at the end. These are paid advertiser listings and they come from Overture. The Overture Search Tool In order to maximize the number of clicks on their network, Overture supplies a keyword tool so that their customers know which are the most popular keywords relating to their product of service. This way when an Overture customer selects keywords to advertise on, they can pick the ones that are most popular or t...

Your website has to target the right keywords for people to find it on the search engines . How will you find these keywords? Its true! "Don't try to create search engine traffic . Stand in front of the lane where traffic is." When you are thinking of creating a new product or developing a website, you should first find out what is it that people are looking for. Two things are very important for you to succeed. The product or site should relate to something you love. You can create a successful site on horses only if you love horses. You have to locate what topic related to your subject is in heavy demand. Is it care and upkeep of horses or horse racing? If you do not identify a niche market and become an expert in that subject, you will have a tough time succeeding in your venture. Now, its easier than ever! Locating your niche area has become easier than ever. There are several tools that help you to locate variations of your basic theme and then report the demand, s...

If you haven�t looked for a job recently, there are new tactics that hiring professionals are using that you should be aware of before updating your resume. Employers and recruiters increasingly rely on electronic resumes, resume posting boards and job banks to find job candidates. Resumes are either being scanned or input directly into keyword-searchable databases, and accessed when an employer inputs a keyword list of requirements that best describe the position they are seeking to fill. The database searches for keywords describing job titles, responsibilities and descriptions, degree requirements, computer knowledge as well as personality traits. This software scans through thousands of resumes and identifies those that most closely match the imputed keywords. The more keywords or "hits" the software finds in a resume, the more likely it will be read by a HR professional. Keywords are the most important element of a scannable resume. What exactly are keywords? Keywords ar...

It seems keywords are making the top of SEO list time and time again. The problem is that some optimizers do not understand the rightful purpose of keywords. Keywords should not be solely embedded for the purpose of reaching the top of search engines. Search Engine Optimization should not be the primary focus of any website. The primary and number 1 focus should always be the visitors. If you create a website for your audience and for your visitors then you should rank fairly. I can't see why any legitimate website can not rank properly within search engines, after time and dedication. Search Engine Optimization main purpose is ranking faster within search engines. Instead of gaining a good balance of traffic within 1 or more years, it is possible to gain a good balance of traffic within 6-9 months with SEO. Keywords play a major factor in SEO and search engines in general, but the question is are keywords for the search engines or the visitors? The visitors are the ones who ar...

You need to be extremely careful with keyword research so that you don't miss excellent opportunities or aim so broadly that you target phrases that will never rank well. Here are 10 strategies to guide you along the way: 1. Know your potential customers. We can't tell you how many businesses we've met who simply pick keywords out of thin air. They don't talk to customers or hot prospects in order to determine what might be a useful set of keywords. 2. Start with core words. A core set of keywords - even if too broad - can stimulate creative thinking. 3. Look at the industry. Examine industry trade group web sites and related newsletters to find potential keywords. 4. Study competitors. Some companies make a bigger deal of competitors' keywords than they should, but it's still a useful strategy. Invariably, a competitor will be using a strong keyword or phrase you don't want to miss. Often, however, they load their web sites with single keywords that aren...

A colleague asked me recently to name the most critical element of any search engine optimization campaign . I didn�t hesitate to respond " keyword selection ". Like it or not, the keywords and phrases you select to describe your site within your META tags and body text can make or break your listings in the search engines. It�s a sad fact that most companies are targeting the wrong keywords and losing traffic as a result. Even sites that have excellent rankings will not benefit if those rankings are for unsuitable keywords. Let me give you an example: A few months ago, we had an Australian client who wanted us to implement an optimization campaign to improve their search engine rankings, but without jeopardising existing rankings they had achieved for two particular search phrases: "Internet solutions Australia" and "online banking solutions". Can you guess what products and services this company sells? The search phrases don�t really give much away do th...

When the economy is booming, you may do well in your internet business. But how about during a slump? Here are a few website mark eting secrets to help you profit during slow economy. 1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them. 2. Make it a practice to up sell to new and existing customers. After they decide to buy one product, offer them another product. 3. Cross promote your products and services with other businesses that aren't competition. You will reach a wider audience at less cost. 4. Create joint venture deals with other businesses. You can expand your product line and target other profitable markets at a lower cost. 5. Start an affiliate program for your business. You will be able to spend less profits on risk advertising and spend more money on guaranteed sales. 6. Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads, links, print ads, et...