Pay Per Click is the Advertiser's Dream
The way of Internet advertising is changing rapidly. We are moving from websites once cluttered with blinking banners that populated Internet real estate into a cyber-generation of positioning. Marketers are realizing very quickly that the Internet customer is much different than a buyer in the physical world. The typical Internet shopper has developed the following manifesto which motivates him or her to resort to cyberspace: 1. Privacy - The ability to shop from home without anyone else knowing what you are doing. 2. Convenience - The list of products available on the Internet is more extensive than the famed Mall of America in Minnesota 3. Speed - When's the last time you waited on a pimple-faced teenager working a cash register when checking out on the Internet? Traditional Internet marketing has not coincided with the Internet surfer's manifesto. However, no means of marketing have come as close as pay per click search engine marketing. In this article we will discuss the